Born in Piauí and based in São Paulo, I’ve spent seven years doing research and opening paths in the creative field. And for at least twenty, I’ve loved to write.

Bring Eotica to life through a complete visual and narrative rebrand, making the brand desirable and expanding its commercial and creative presence.

In B2C, evolve the brand’s role in Brazilians’ lives, showing how it is already part of everyday life. In B2B, turn its profiles into a go-to content hub for small and mid-sized entrepreneurs.

Build the positioning of a new fashion brand with minimalist design and a purpose tied to self-discovery, inspired by nature, ancestry and spirituality.

Bring the brand back to the top, reigniting its relevance as the only Brazilian fast-fashion brand among its main competitors: C&A, Renner, Zara and ultra-fast-fashion players like Shopee and Shein.

Build an influencer squad for Baile da Vogue, the brand’s biggest annual bet, considering the event’s theme and an audience the brand had barely reached.

Lead a communication workshop to help Afro-centered social projects amplify their discourse and their impact.

Make the brand the autopilot for going out, cementing its connection with every reason Brazilians have to have fun.

Define the brand attributes to be replicated across Brazil and Latin America, expanding its relevance amid fierce competition with Vivo.